[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nccomp.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/#Article","mainEntityOfPage":"https:\/\/www.nccomp.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/","headline":"Sk\u00fa\u0161ka pre obchodn\u00edka: tri ot\u00e1zky, ktor\u00e9 si ka\u017ed\u00fd mus\u00ed polo\u017ei\u0165","name":"Sk\u00fa\u0161ka pre obchodn\u00edka: tri ot\u00e1zky, ktor\u00e9 si ka\u017ed\u00fd mus\u00ed polo\u017ei\u0165","description":"Ako uk\u00e1zala prax, len nieko\u013eko podnikate\u013eov m\u00f4\u017ee jasne zodpoveda\u0165 ist\u00e9 ot\u00e1zky. \u010casto v\u0161ak z\u00e1vis\u00ed od odpoved\u00ed zria\u010fovate\u013ea, \u010di spolo\u010dnos\u0165 pril\u00e1ka invest\u00edcie, alebo nie. Extern\u00ed investori, ktor\u00ed sa rozhodn\u00fa, \u010di investuj\u00fa do projektu alebo nie, sa … ","datePublished":"2018-08-03","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.nccomp.sk\/author\/#Person","name":"","url":"https:\/\/www.nccomp.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4eaadff62661a2c38386085c87f88f683e575f9fda122ff8560bf1208996f3c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4eaadff62661a2c38386085c87f88f683e575f9fda122ff8560bf1208996f3c5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nccomp.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nccomp.sk\/wp-content\/uploads\/img_a291774_w16620_t1538585805.jpg","url":"https:\/\/www.nccomp.sk\/wp-content\/uploads\/img_a291774_w16620_t1538585805.jpg","height":0,"width":0},"url":"https:\/\/www.nccomp.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/","about":["Peniaze"],"wordCount":553,"articleBody":"\tAko uk\u00e1zala prax, len nieko\u013eko podnikate\u013eov m\u00f4\u017ee jasne zodpoveda\u0165 ist\u00e9 ot\u00e1zky. \u010casto v\u0161ak z\u00e1vis\u00ed od odpoved\u00ed zria\u010fovate\u013ea, \u010di spolo\u010dnos\u0165 pril\u00e1ka invest\u00edcie, alebo nie. Extern\u00ed investori, ktor\u00ed sa rozhodn\u00fa, \u010di investuj\u00fa do projektu alebo nie, sa najsk\u00f4r pozeraj\u00fa na v\u00fdkonnos\u0165 podnikania a pr\u00edslu\u0161n\u00e9 metriky. Ale a\u017e nesk\u00f4r – na t\u00edm, produkt a tipy va\u0161ej vlastnej intu\u00edcie.\t\tV\u00fdznam odpoved\u00ed , by sa mal pripisova\u0165 strategick\u00fdm mana\u017e\u00e9rom. Vytv\u00e1raj\u00fa svoje podnikanie z dlhodob\u00e9ho h\u013eadiska, vedia, ako stanovi\u0165 skuto\u010dn\u00e9 ciele pre zisk a dosiahnu\u0165 ich. Tak\u00e9to spolo\u010dnosti s\u00fa pravdepodobnej\u0161ie schopn\u00e9 pril\u00e1ka\u0165 viac zahrani\u010dn\u00e9ho kapit\u00e1lu a z\u00e1ujem investorov. Zvy\u0161ok spravidla nez\u00edskava to\u013eko, ko\u013eko sa sna\u017e\u00ed udr\u017eiava\u0165 nad vodou – od jednej pe\u0148a\u017enej medzery k druhej. Ak chcete zastavi\u0165 „zaplombovanie“ vo va\u0161ej firme, chcete ju premeni\u0165 na stroj na zar\u00e1banie a investovanie, je \u010das sa sami obr\u00e1ti\u0165 na tieto tri ot\u00e1zky.\t\tKto je V\u00e1\u0161 z\u00e1kazn\u00edk a\u00a0ko\u013eko V\u00e1s stoj\u00ed?V ka\u017edej firme, sk\u00f4r ako za\u010dnete zar\u00e1ba\u0165 peniaze za klienta, mus\u00edte min\u00fa\u0165 peniaze na jeho „n\u00e1kup“, teda investova\u0165 do pril\u00e1kania a budovania spr\u00e1vnej komunik\u00e1cie. Ko\u013eko v\u00e1s ka\u017ed\u00fd n\u00e1kup bude st\u00e1\u0165? To dosiahnete vypo\u010d\u00edtan\u00edm\u00a0 n\u00e1kladov na z\u00edskanie z\u00e1kazn\u00edka (CAC, n\u00e1klady na obstaranie z\u00e1kazn\u00edka). Skladaj\u00fa sa z kumulat\u00edvnych marketingov\u00fdch a predajn\u00fdch n\u00e1kladov.\u00a0 Ak chcete odstr\u00e1ni\u0165 vplyv sez\u00f3nnosti, je lep\u0161ie po\u010d\u00edta\u0165 ro\u010dne. V\u00fdsledn\u00fd \u00fadaj sa mus\u00ed porovna\u0165 s pr\u00edjmom na ur\u010denie \u017eivotaschopnosti v\u00e1\u0161ho obchodn\u00e9ho modelu. Sledujte, \u010di je metrika v dynamike, preto\u017ee pri spusten\u00ed nov\u00fdch reklamn\u00fdch kampan\u00ed a rast\u00facej konkurencii sa zvy\u0161uj\u00fa n\u00e1klady na pril\u00e1kanie z\u00e1kazn\u00edkov.\t\tKo\u013eko pe\u0148az\u00ed V\u00e1m klient \u201ezarob\u00ed\u201c?Tento ukazovate\u013e je dobr\u00fdm ukazovate\u013eom, \u010di je spolo\u010dnos\u0165 schopn\u00e1 pred\u00e1va\u0165 tovary alebo slu\u017eby.. Tak\u017ee tu existuj\u00fa ot\u00e1zky: viete, ako urobi\u0165 predpredaj, kr\u00ed\u017eov\u00fd predaj, rozv\u00edja\u0165 affiliate programy pre spolupr\u00e1cu? Viete, ako vyzer\u00e1 va\u0161a sortimentov\u00e1 matica? Ktor\u00e9 v\u00fdrobky prin\u00e1\u0161aj\u00fa najviac pr\u00edjmov a ak\u00e9 produkty s\u00fa vhodn\u00e9 pre predpredaj?\t\tAko \u010dasto sa z\u00e1kazn\u00edk vr\u00e1ti?Ke\u010f viete, ako \u010dasto sa k v\u00e1m vr\u00e1tia z\u00e1kazn\u00edci, m\u00f4\u017eete vypo\u010d\u00edta\u0165 ich \u017eivotn\u00fa hodnotu (LTV, Lifetime Value). Ide o celkov\u00fd zisk spolo\u010dnosti, ktor\u00fd dost\u00e1va po cel\u00fa dobu spolupr\u00e1ce s klientom. Americk\u00fd venture investor David Skok tvrd\u00ed, \u017ee v\u00e4\u010d\u0161ina za\u010d\u00ednaj\u00facich podnikov upadne kv\u00f4li tomu, \u017ee CAC preva\u017euje nad LTV. Ke\u010f za\u010dneme zva\u017eova\u0165 n\u00e1klady na pril\u00e1kanie jedn\u00e9ho klienta a LTV s vlastn\u00edkmi firiem, \u010d\u00edsla sa \u010dasto st\u00e1vaj\u00fa d\u00f4vodom na pochopenie celej Va\u0161ej situ\u00e1cie. Po v\u00fdpo\u010dte druh\u00e9ho ukazovate\u013ea m\u00f4\u017eete za\u010da\u0165 prem\u00fd\u0161\u013ea\u0165 o tom, ako ho zv\u00fd\u0161i\u0165. Koniec koncov sa z\u00e1kazn\u00edci vracaj\u00fa nielen preto, \u017ee s\u00fa spokojn\u00ed s kvalitou produktu. Op\u00e4\u0165 prich\u00e1dzaj\u00fa aj k pred\u00e1vaj\u00facemu, s ktor\u00fdm si vytvorili dobr\u00fd, seri\u00f3zny vz\u0165ah.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sk\u00fa\u0161ka pre obchodn\u00edka: tri ot\u00e1zky, ktor\u00e9 si ka\u017ed\u00fd mus\u00ed polo\u017ei\u0165","item":"https:\/\/www.nccomp.sk\/skuska-pre-obchodnika-tri-otazky-ktore-si-kazdy-musi-polozit\/#breadcrumbitem"}]}]